Build traceable campaign links: enter the destination URL, set source/medium/campaign and copy the tagged URL. In Google Analytics or Matomo you'll see exactly which channel brings visitors and leads. All in your browser.
UTM parameters are additions to a URL (utm_source, utm_medium, utm_campaign, optionally utm_term and utm_content) that let analytics tools recognize where a visit comes from. Forge12's free UTM builder assembles the finished tagged link from your destination URL and these values right in your browser.
—Always set utm_source, utm_medium and utm_campaign. Lowercase + hyphens keep reporting clean (values are case-sensitive in analytics).
Additions to a URL (utm_source, utm_medium, utm_campaign and more) that tell analytics tools like Google Analytics or Matomo where a visitor came from. They let you measure the success of individual channels and campaigns.
Required: utm_source (source, e.g. newsletter), utm_medium (channel, e.g. email) and utm_campaign (campaign name). Optional: utm_term (keywords for paid ads) and utm_content (to tell variants/placements apart).
Yes. Analytics counts “Newsletter” and “newsletter” as two different values. Stick to lowercase and hyphens to keep reporting clean.
No. Don't use UTM parameters for links within your own site — they overwrite the original source and distort your reporting. UTM is meant for external campaigns.
No. The tool runs entirely in your browser — no server endpoint, nothing transmitted or stored.