We take care of your WooCommerce shop. You take care of selling.
Full-service care for revenue-critical WooCommerce shops: maintenance, security, performance and ongoing development — one fixed contact, a flat price from €149/month for small shops that grows fairly and capped with your revenue. You no longer have to worry about your shop.
Forge12 takes over the complete care of WooCommerce shops as a subscription: maintenance, security, performance and ongoing development — one fixed contact instead of a ticket hotline. Entry is a flat price from €149/month for small shops; from €25,000 revenue a hybrid model kicks in — a predictable base fee plus a fair revenue share capped at €2,500–4,000. So you no longer have to deal with your shop.
A shop that just runs — without you having to manage it.
Instead of one-off maintenance tickets you get a team that runs your WooCommerce shop as a whole: secure it, maintain it, make it faster and keep developing it — at a predictable price that grows fairly with your success and is capped.
One contact, no ticket roulette
A direct line to the founder instead of rotating support agents. We know your shop — you don't explain it from scratch every time.
Predictable price, capped share
A fixed base fee with included hours. When your shop does better you pay in fairly — but never above the cap. Your success isn't punished.
Not just maintenance — development
Security, backups and performance are a given. On top: ongoing optimization and small features so the shop sells more.
What does your full-service care cost?
Enter your monthly shop revenue — we recommend the right tier and show transparently what it costs. Runs live in your browser, no data leaves your machine.
For the recommendation & calculation only — non-binding.
Welcome to the Growth plan: the first 3 months at an intro price of €490 — with the full Growth service (active development), so you see the effect before the regular price kicks in.
8 hrs included — extra hours only with your approval.
All prices net, plus VAT.
Request a quoteEstimate the value of the care. All values are assumptions you can adjust — no guarantee.
from ongoing optimization — chosen conservatively
An estimate based on your assumptions — not a binding promise. We'll work through what's realistic with you in a first call.
Defined exactly: what's included — and what isn't.
No surprises, no arguments. Here's precisely what each plan covers, what is explicitly not included (and costs extra), and the two rules plus the emergency definition that settle the rest up front.
Technology & security
Care & support
Included work
Development & optimization
Reporting, strategy & model
Work beyond the included hours is billed as extra hours (102 €/hr, all tiers) — but never without your prior approval. You never get a surprise invoice, because anything above the quota is agreed in advance.
Handled as a separate quote or sprint:
- Larger development projects & new features (new functionality, interfaces/integrations, major extensions)
- Design & redesign work (new templates, full redesign)
- Extensive content creation (product copy, photography, video)
- Shop migration, relaunch or platform change
Third-party & running external costs are always yours: hosting, domains, paid plugin/theme licenses, payment-provider fees, external tools, and any advertising/marketing budget (Google Ads, Meta, etc.). We manage and optimize — the license and ad spend itself runs through your accounts.
- Included hours are monthly and non-transferable — unused hours expire (that's why they're cheaper than ad-hoc work). No balance piles up that we'd owe you later.
- Approval required for anything above the quota — no extra work is billed without your documented go-ahead.
An emergency is when revenue is acutely at stake: your shop is unreachable, checkout or payment is broken, a security incident (hack/malware), or a data-critical fault. In these cases we respond with priority — regardless of whether your hour quota is used up.
The response time refers to when we react and start work — not a promise of unlimited work output. Implementation beyond the included quota runs as extra hours after your approval: fast reaction yes, free build-out no. Everything else (wishes, changes, new features) is not an emergency and runs through the regular quota.
All prices net, plus VAT. Standard values — we confirm the exact scope with you in writing before we start.
Maintenance for WooCommerce, taken seriously.
Maintenance isn't "click update once a month". It's security, performance, and a backup you can actually restore.
- Checkout tested automatically every hour — problems surface before customers report them
- Payment methods monitored (Stripe, PayPal, Klarna, SEPA) — outages visible immediately
- Load tests before sale periods — the shop holds up under a rush
- Maintenance to the security standard for payment data (PCI-DSS)
- Tax rates kept current (Germany, Austria, Switzerland, EU)

The real risks.
100 ms load delay = 7 % lower conversion.
WooCommerce shops slow down quietly with every plugin and every GB of DB growth. We measure, we tune.
A broken Stripe webhook = silent revenue loss.
We monitor every payment pipeline. You hear it from us first, not from a customer in a support ticket.
Wrong tax rates = accounting nightmare.
DACH + EU OSS upkeep is routine, not a project. We adjust with every change in the law.
With maintenance vs. no contract.
Maintenance isn't a cost — it's the insurance against the expensive emergency.
Common questions.
01What about sale periods / Black Friday?
From Growth we run a load test before sale periods, scale hosting as needed, and stay reachable with priority throughout the event.
02Maintenance on a live shop — does that work?
Yes. We have a zero-downtime maintenance workflow: updates on staging, live switch in fractions of a second. No orders get lost.
03Do you take over existing shops?
Yes. Plugin audit, performance audit, tax rates checked, backup set up — typically a 2-week handover with no downtime.
04What if a payment provider goes down?
We treat this as an emergency: we respond with priority — regardless of your hour quota — activating a backup gateway or switching temporarily to bank transfer until the primary is back online.
05Can I cancel monthly?
Growth, Performance and Enterprise are cancellable monthly. Grow-with-us has a 12-month minimum term — that's what earns the lower entry price, and your price only rises when your revenue does. No lock-in games, just a clear deal.
06How fast do you respond when the shop is down?
We work with target response times per tier (Growth 4 hrs, Performance 2 hrs on business days). Real emergencies — shop down, checkout or payment broken, a security incident — we prioritize regardless of your hour quota. The response time means when we react and start work — not unlimited work output: implementation beyond the quota runs as extra hours after your approval.
07Who is my point of contact?
The founder directly — no ticket queue, no rotating agents. In a shop emergency you reach the person who knows your setup.
08What counts as an emergency?
An emergency is when revenue is acutely at stake: shop unreachable, checkout or payment broken, a security incident (hack/malware), or a data-critical fault. We handle these with priority — regardless of your hour quota. Wishes, changes or new features are not emergencies and run through the regular quota.
09What costs extra — and what isn't included?
Work beyond the included hours is billed as extra hours (€102/hr, all tiers) — never without your prior approval. Not included: larger projects, new features, redesigns and migrations (each a separate quote), plus external costs like hosting, domains, licenses, payment fees and advertising budget.
10Why is WooCommerce care worth it at all?
In a shop every euro of revenue hangs on availability and the checkout. If the shop is down for even an hour at peak time, that's lost orders plus ad budget spent for nothing. Ongoing care keeps the shop, payment methods and performance stable — far cheaper than the expensive emergency.
11How are updates applied to a live shop without downtime?
We apply updates on a staging copy first and verify checkout and payment methods there. Only once everything works do we switch live in low-traffic hours — the switch itself takes fractions of a second. The shop stays reachable and no orders are lost.
12Are payments, checkout and PCI security covered?
Yes. We monitor checkout and payment methods (Stripe, PayPal, Klarna, SEPA) and maintain the shop to the security standard for payment data (PCI-DSS). Sensitive card data runs through the certified payment provider, not the shop itself — keeping the attack surface small.
13Does the shop stay fast with many products and orders?
That's exactly what ongoing optimization is for. As the catalog grows and the order database fills up, WooCommerce slows down without upkeep. We measure load times, clean up the database, configure caching and indexes — so even large shops stay fast.
14Do you test updates on a staging environment before going live?
Yes, that's standard. Every major update and change is verified on a private staging copy first — including a test checkout. That way plugin conflicts surface before they cost real revenue, not after.
15Do you also maintain existing WooCommerce shops?
Yes, that's the normal case — no matter who built the shop. We start with a shop audit (plugins, performance, tax rates, backups), then take over access and monitoring and stabilize operations. The handover typically takes around two weeks, with no downtime.
Get started with shop care.
First call
Free & non-binding — we clarify what your shop actually needs.
Shop audit
We review setup, payment methods, performance and security.
Choose a tier
Grow-with-us to Enterprise — matched to revenue and needs. Grow with a 12-month term, Growth & Performance cancellable monthly.
Care starts
We take over backups, monitoring and maintenance — you focus on selling.
Shop care — in brief.
Staging environment
A private test copy of the shop where updates and changes, including the checkout, are verified before they go live.
Payment gateway
The service that processes card payments (e.g. Stripe, PayPal, Klarna). If it fails, no one can pay — which is why it is monitored continuously.
PCI-DSS
The security standard for handling card data. It defines how payment data must be stored and transmitted safely.
Caching & performance
Caching pages and an optimised database so the shop loads fast even with many products — every tenth of a second matters for conversion.
Backup & restore
Regular, tested backups including order and customer data, plus a rehearsed restore — the safety net when it counts.
Downtime cost
The revenue lost per hour of shop outage — including ad budget spent driving traffic to an unreachable site.
Goes with this.
WordPress maintenance →
Updates, backups, security and performance at a monthly fixed price — the basis for any stable shop.
Secure WordPress →
Hardening, login protection, firewall and backup strategy — before anything happens.
WordPress hacked? →
Malware out, entry point closed — manual emergency help at a fixed price.