GEO & AI SEO that gets cited.

More and more people no longer search on Google — they ask ChatGPT, Gemini or Perplexity. We make sure your brand is cited there as a source — GEO, not just SEO.

In short

GEO (Generative Engine Optimization), also called AI SEO, is optimizing content to be cited in the answers of AI engines like ChatGPT, Google AI Overviews, Gemini and Perplexity — not just to rank in classic search. It involves citable answer-first content, structured data (Schema.org), llms.txt and clear entity/topic authority. Forge12 makes your site visible where AI engines answer — as a bridge from classic SEO.

01 · What is GEO?

Be visible where AI engines answer.

In classic search you win through rankings. In AI answers you win by being the source the model cites. That requires clear, structured, citable content — which is exactly what we work on.

  • GEO = Generative Engine Optimization (also AI SEO)
  • Goal: get cited in AI answers — not just rank in Google
  • Levers: answer-first content, Schema.org, llms.txt, entity authority
  • Complements classic SEO, doesn't replace it
An AI engine cites a brand as a source in its answer
SEO ≠ GEO

SEO only vs. SEO + GEO.

Classic SEO onlyRanking alone is no longer enough.
SEO + GEOFound — and named as a source.
Optimised only for the classic SERP
Search behaviour
Optimised for AI answers too
Marketing prose without a clear answer
Content
Answer-first, directly citable
No schema, no llms.txt
Structure
Schema.org + llms.txt + clean structure
Anonymous content
Authority
Topic authority & entity signals (author, org)
Only Google rankings tracked
Measurement
AI visibility & citations tracked too
Invisible in AI answers
Ergebnis
Cited by ChatGPT, Gemini, Perplexity

Optimising for rankings only means disappearing the moment the user asks the AI instead of Google.

02 · What we do

From ranking to citation.

We build on your existing SEO and add the layer that counts in AI engines.

llms.txtAI accessibilityllms.txt & clean crawlability for GPTBot, ClaudeBot, PerplexityBot & co.
AuthorityEntity & E-E-A-TAuthor/organization signals, topic depth and brand mentions as a citation basis.
AgenticMake it agent-readyFor shops: the next step to agentic commerce.→ Agentic commerce
5.037 Google reviews
03 · Offer

GEO at a fixed price.

Measure first, then optimize. Clearly scoped packages instead of an open hourly account.

GEO analysis
from €1,900one-off

AI visibility check + a concrete action plan.

GEO Care
from €159/ month

Ongoing AI visibility: monitoring, content care, reporting.

Included
  • AI visibility check (ChatGPT, Gemini, Perplexity, AI Overviews)
  • Answer-first content & Schema.org implementation
  • llms.txt & crawler accessibility
  • Entity/authority signals (author, organization)
  • A clear, prioritised action plan
Not included
  • Guaranteed citations (no search engine/AI is controllable)
  • Classic link-building campaigns
  • External costs (tools, hosting)

Measure first, then optimize. Work beyond the agreed scope only after approval. GEO works over the medium term — we work transparently on verifiable signals, not on promises.

Discuss a GEO analysisAll prices net, plus VAT.
Marc Wagner — Founder · Forge12 InteractiveMarc WagnerFounder · Forge12 Interactive
FAQ

Frequently asked questions about GEO & AI SEO.

01What is GEO (Generative Engine Optimization)?

GEO is optimizing content to be cited in the answers of AI engines like ChatGPT, Google AI Overviews, Gemini and Perplexity — instead of just ranking in classic search. It's also called AI SEO.

02What is the difference between SEO and GEO?

SEO optimizes for rankings in the classic search results list. GEO optimizes for an AI engine citing your content as a source. They complement each other — GEO doesn't replace SEO, it comes on top.

03How do you make a site GEO-ready?

Through citable answer-first content (clear, direct answers), structured data (Schema.org), llms.txt and crawler accessibility, plus entity and authority signals (author, organization, topic depth). That's exactly what we implement.

04Can you guarantee ChatGPT cites us?

No — no serious provider can guarantee citations or rankings, because neither search engines nor AI models are controllable. We work on the verifiable signals that increase the likelihood, and measure the development transparently.

05What does GEO cost?

We work in fixed-price packages: GEO analysis from €1,900, GEO sprint €9,500 / 2 weeks, ongoing GEO Care from €159/month. It always starts with the analysis and a prioritised action plan.

06Who is GEO worth it for?

For anyone whose audience increasingly uses AI assistants instead of Google — B2B, software, shops and consulting-heavy offerings. Those who become citable now are in early on a growing channel.

Still have a question?Write to the founder directly