A product configurator that sells.
Let your customers assemble their product themselves — with a live price and preview. We build product configurators for WooCommerce and custom shops. At a fixed price, clean and maintainable.
A product configurator lets customers assemble a product themselves — color, size, material, engraving, options — and shows price and availability live. Instead of creating hundreds of variants, the combinatorics are computed at runtime. Forge12 builds product configurators for WooCommerce and custom shops at a fixed price — clean, fast and agent-ready.
Configurator vs. variable products.
From a few options, variable products create hundreds of variants — a configurator computes them live instead.
What can be configured.
From furniture through print to machinery — anywhere customers choose from options.
Configuration that AI agents understand.
A configurator should be agent-ready too: so AI agents understand the options and prices, we build the machine-readable layer right in — the basis for agentic commerce.
- Options & prices structured (product schema)
- Machine-readable for agentic commerce
- Clean URLs & cacheable configurations
- AI-readiness as part of the project
A configurator at a fixed price.
Clarify the scope first, then build. Clearly scoped packages instead of an open hourly account.
Concept, option logic & a binding fixed-price offer.
The configurator, built, integrated & handed over.
Operation, updates & small changes in one package.
- Fixed price per sprint — no open hourly account
- Options, rules, surcharges & live price
- WooCommerce integration or a custom solution
- Product schema / agent-ready included
- Deployment & clean handover (code is yours)
- 3D real-time rendering engines (separate quote)
- External costs (hosting, licenses, image assets)
- Ongoing operation without a Care plan
Delivered in fixed-price sprints. The Discovery sprint clarifies the option logic and delivers a binding offer — no surprise invoice.
Frequently asked questions about the product configurator.
01What is a product configurator?
A product configurator lets customers assemble a product from options (color, size, material, engraving …) themselves and shows price and availability live. The combinatorics are computed instead of creating each variant individually.
02Configurator or variable products in WooCommerce?
From a few options, variable products quickly create hundreds of variants that are barely maintainable. A configurator computes the combinations at runtime. We clarify which approach fits honestly — see our direct comparison.
03What does a product configurator cost?
We work in fixed-price sprints: Discovery sprint from €2,900, Build sprint €9,500 / 2 weeks, operation (Care) from €59/month. After the Discovery sprint you get a binding fixed-price offer.
04Does it work outside WooCommerce?
Yes. We build configurators in WooCommerce, but also as a custom solution for other shops and web applications.
05Is the configurator agent-ready?
Yes — we build the machine-readable layer (product schema, structured options) right in, so AI agents understand the configuration and prices too. That's the basis for agentic commerce.